The conversation about your brand is happening in places you don't control.
I help SMB and mid-market service businesses respond, recover, and rank across reviews, Reddit, and the AI search surfaces that didn't exist 18 months ago.
Where the conversation about your brand is happening
Google Yelp Trustpilot BBB Reddit ChatGPT Perplexity Gemini AI Overviews Google Yelp Trustpilot BBB Reddit ChatGPT Perplexity Gemini AI Overviews
Google Yelp Trustpilot BBB Reddit ChatGPT Perplexity Gemini AI Overviews
The work you can't outsource to a tool
Three patterns I see most often.
"Your team spends 4–6 hours a week responding to reviews on autopilot. None of those responses are turning browsers into buyers."
→ We rebuild the system so each response earns trust
"A review-bomb hit your top location last month. You don't have a playbook. The PR contractor you used last time isn't picking up."
→ Your VP knows what to say in the first 90 minutes
"When your customer asks ChatGPT 'best [your category]', the answer cites a Reddit thread you've never seen. The same thread outranks your category page on Google."
→ Your brand starts appearing in those answers by month 4
Engagements
Two surfaces. One reputation strategy.
The conversation about your brand happens across reviews and AI search now. We build the operating system that helps you show up well in both.
Reputation Operations
The traditional review-response, social-proof, and crisis-comms work — sharper than what an in-house team can run on its own.
Reputation diagnostic
You'll know exactly which review surfaces are leaking trust — and how much it's costing you in lost revenue every month.
Your team responds to every review the way your highest-converting one does. Tone, timing, escalation paths — built around your industry, not a template.
Your VP knows what to say in the first 90 minutes — written before the next incident, not during it. Templates, escalation protocols, and a media-ready response tree.
I started running organic Reddit operations for early clients in 2024, when Google's discussion-first SERP shift made Reddit threads outrank corporate pages — and ChatGPT and Perplexity started citing those same threads. Most agencies still don't offer this. I do, with full FTC and Reddit-policy compliance.Same operator's eye I brought to AT&T's reputation playbook, now applied to a surface most agencies still don't know how to operate on.
Reddit visibility audit
You'll see exactly where your brand is mentioned across Reddit, what ChatGPT and Perplexity cite about your category, and which subreddits your buyers actually read.
Reddit is the licensed training data behind ChatGPT and Gemini — and the most-cited source in every major AI search.
$60M/yrGoogle–Reddit deal · Feb 2024
~$70M/yrOpenAI–Reddit deal · May 2024
#1Cited domain · AI Overviews + Perplexity
$400MProjected AI licensing rev · 2027
Google paid Reddit $60 million a year for licensed access to train Gemini (Feb 2024). OpenAI signed a parallel deal worth roughly $70M/year for ChatGPT (May 2024). When Anthropic tried to scrape Reddit without a deal, Reddit sued them (June 2025).
Today, Reddit is the #1 most-cited domain in Google AI Overviews and Perplexity, and #2 in ChatGPT. AI licensing is now ~10% of Reddit's $1.3B revenue, projected to reach $400M/year by 2027.
When your prospect asks an AI tool a question about your category, the answer is shaped by Reddit threads — and cites them by name. If your brand isn't in those conversations, you're invisible in the answers.
Sources: CBS News (2024-02-22), OpenAI announcement (2024-05-16), Columbia Journalism Review (2025), Adweek (2025-02), AInvest analyst projections (2026).
How I work
Three phases. No surprises.
01
Discovery call (30 min)
We talk about your current footprint, your biggest pain points, what you've tried, and what's working. No pitch — I want to understand whether I'm the right fit before either of us commits time.
02
Audit + Strategy (2–4 weeks)
I review every customer-facing surface — reviews, social proof, Reddit, AI-citation tests — and build a tailored framework around your buyer's actual journey. Living document, not a slide deck.
03
Implementation + ongoing
Monthly check-ins, response support when things heat up, and evolution of the framework as your business scales. Most clients move from project work to a Customer Voice Program engagement after the first quarter.
About
Born in Dallas. Eight years in agency-land. Then four years inside AT&T watching the operator's view of reputation from the inside.
I started in agency-land at Edelman Dallas straight out of SMU. Spent four years there learning how reputation actually breaks — and how it gets repaired. Moved to FleishmanHillard for the senior-IC track, then went in-house at AT&T in 2019 to run brand reputation strategy from the buyer seat.
Four years at AT&T HQ taught me something agencies rarely see: the operational reality of a Fortune 10 company stacking trust signals against the volume of customer-experience friction every day. I watched the same patterns I'd advised on from outside play out internally — SMBs and mid-market businesses getting hammered by review systems they didn't understand, with no one giving them straightforward advice.
I founded Reyes Reputation Strategy in 2023 to be that someone. In 2024, I added the Reddit-and-AI-visibility track when discovery surfaces shifted hard toward licensed-data AI answers. Same operator's eye, two surfaces.
"I'd rather you earn ten honest reviews than buy a hundred fake ones. Earned trust compounds. Everything else evaporates."
— Adriana Reyes
Dallas, TX
What we don't do
Six lines of bright lines.
No fake reviews. Not for you, not by us, not ever. (FTC fake-review rule, April 2024 — civil penalties up to $51,744 per violation.)
No review-removal services. I don't take down honest critique. I help you respond to it.
No sock-puppet Reddit accounts. Every account I manage discloses agency operation when asked.
No paid-as-organic. I don't dress paid promotion up as community participation.
No unverifiable AI-citation claims. Every result is tied to monthly LLM-tracking output you can audit.
No long contracts. Month-to-month after the initial engagement. Stay because the work is good.
Two ways to start the conversation.
Thirty minutes, no pressure, no jargon.
We'll review your current reputation footprint, find the highest-leverage moves, and figure out whether I'm the right fit for your team. If I'm not, I'll point you to someone who is.
What you get30 min · No pitch · No pressure
What I'll askYour current footprint · biggest pain points · what you've tried
You leave with2–3 specific moves you can make this week
