72%
of tech decision-makers use Reddit for peer reviews and product research before they buy.
Industry survey · 2026
AI Visibility & Reputation · For SaaS, tech & service brands · Dallas, TX
“The conversation about your brand is happening in places you don’t control…”
I help SaaS products, tech companies, and service brands get cited inside ChatGPT and Gemini, recover on Reddit, and respond on review surfaces — the three places buyers actually look in 2026.
Where your buyers actually research you
ChatGPT 
Claude 
Perplexity 
Gemini 
Reddit 
Trustpilot 
G2 
Google ChatGPT Claude Perplexity Gemini Reddit Trustpilot G2 Google Where SaaS & tech buyers look first now
AI search visibility is the new front door.
When a buyer asks ChatGPT "best [your category]", the answer cites Reddit threads. When they Google the same thing, those same threads rank on page one. One Reddit playbook, two organic channels — and the only one your competitor probably isn't running.
AI Chat Live mockup
47%
of Perplexity's top product citations come from Reddit threads on B2B software queries.
680M-citation industry study · 2026
3–6 mo
from sustained Reddit + earned-media presence to first AI citations on your category.
Industry GEO timeline data · 2026
Reddit is the licensed training data behind ChatGPT and Gemini — and the most-cited source in every major AI search.
~$70M/yr
OpenAI signed a licensed-access deal with Reddit to train ChatGPT — making Reddit conversations the source AI engines pay for.
Source · OpenAI announcement · 2024-05-16
$60M/yr
Google's licensed deal with Reddit for Gemini training — the first major AI engine to pay-to-train on Reddit.
Source · CBS News · 2024-02-22
Reddit sued Anthropic for scraping without paying — reinforcing Reddit's training data as a paid licensing market.
Source · Adweek · 2025-02
#1
Most-cited domain in AI Overviews + Perplexity. #2 in ChatGPT.
Source · Columbia Journalism Review · 2025
$400M/yr
AI licensing is already ~10% of Reddit's $1.3B revenue — projected to reach $400M/year by 2027.
Source · AInvest · 2026
When your prospect asks ChatGPT about your category, the answer cites Reddit threads — by name. If your brand isn't in those conversations, you're invisible in the answer.
The work you can't outsource to a tool
Three patterns I see most often.
“Your team spends 4–6 hours a week responding to reviews on autopilot. None of those responses are turning browsers into buyers.”
→ We rebuild the system so each response earns trust
“A review-bomb hit your top location last month. You don’t have a playbook. The PR contractor you used last time isn’t picking up.”
→ Your VP knows what to say in the first 90 minutes
“When your customer asks ChatGPT ‘best [your category]’, the answer cites a Reddit thread you’ve never seen. The same thread outranks your category page on Google.”
→ Your brand starts appearing in those answers by month 4
Engagements
Two surfaces.
One reputation strategy.
The conversation about your brand happens across reviews and AI search now.
We build the operating system that helps you show up well in both.
AI-Visibility Operations
I started running organic Reddit operations for early clients in 2024, when Google's discussion-first SERP shift made Reddit threads outrank corporate pages — and ChatGPT and Perplexity started citing those same threads. Most agencies still don't offer this. I do, with full FTC and Reddit-policy compliance. Same operator's eye I brought to AT&T's reputation playbook, now applied to a surface most agencies still don't know how to operate on.
Reddit visibility audit
You'll see exactly where your brand is mentioned on Reddit and what ChatGPT and Perplexity cite about your category.
Discuss thisSubreddit strategy + identity setup
Your brand shows up authentically in the 8–15 subreddits your buyers already read, with an agency-managed identity that's FTC-compliant by design.
Discuss thisOngoing discussion ops + AI citation tracking
Your brand starts appearing in ChatGPT and Perplexity answers about your category by month 4, with monthly LLM citation tracking you can audit.
Discuss thisReputation Operations
The traditional review-response, social-proof, and crisis-comms work —
sharper than what an in-house team can run on its own.
Reputation diagnostic
You'll know exactly which review surfaces are leaking trust — and how much it's costing you in lost revenue every month.
Discuss thisReputation framework engagement
Your team responds to every review the way your highest-converting one does. Tone, timing, escalation paths — built around your industry, not a template.
Discuss thisCrisis comms playbook
Your VP knows what to say in the first 90 minutes — written before the next incident, not during it.
Discuss thisHow I work
Three phases. No surprises.
Discovery call (30 min)
We talk about your current footprint, your biggest pain points, what you’ve tried, and what’s working. No pitch — I want to understand whether I’m the right fit before either of us commits time.
Audit + Strategy (2–4 weeks)
I review every customer-facing surface — reviews, social proof, Reddit, AI-citation tests — and build a tailored framework around your buyer’s actual journey. Living document, not a slide deck.
Launch + monthly retainer
Monthly check-ins, response support when things heat up, and evolution of the framework as your business scales. Most clients move from project work to a monthly retainer after the first quarter.
About
Born in Dallas. Eight years in agency-land. Then four years inside AT&T watching the operator’s view of reputation from the inside.
I started in agency-land at Edelman Dallas straight out of SMU. Spent four years there learning how reputation actually breaks — and how it gets repaired. Moved to FleishmanHillard for the senior-IC track, then went in-house at AT&T in 2019 to run brand reputation strategy from the buyer seat.
Four years at AT&T HQ taught me something agencies rarely see: the operational reality of a Fortune 10 company stacking trust signals against the volume of customer-experience friction every day. I watched the same patterns I’d advised on from outside play out internally — SMBs and mid-market businesses getting hammered by review systems they didn’t understand, with no one giving them straightforward advice.
I founded Reyes Reputation Strategy in 2023 to be that someone. In 2024, I added the Reddit-and-AI-visibility track when discovery surfaces shifted hard toward licensed-data AI answers. Same operator’s eye, two surfaces.
“I’d rather you earn ten honest reviews than buy a hundred fake ones. Earned trust compounds. Everything else evaporates.”
Two ways to start the conversation
Thirty minutes, no pressure, no jargon.
We'll review your current reputation footprint, find the highest-leverage moves, and figure out whether I'm the right fit for your team. If I'm not, I'll point you to someone who is.
What you get
30 min · No pitch · No pressure
What I'll ask
Your current footprint · biggest pain points · what you've tried
You leave with
2–3 specific moves you can make this week
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